DESIGN 

FOR

IMPACT

I have helped organisations ship products that people actually use and move the numbers that count. My recent project saved a UK wealth management firm £0.25M annually.

About Me

I have led products used by thousands of people daily. Products that have reached 3M+ viewers, engaged 4,000+ employees on a single launch day, and earned 100% client satisfaction across national rollouts.

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CASE STUDIES

Real projects. Real constraints.
Real outcomes.

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01/02

AI-Powered Employee Experience that saved £0.25M

From a fragmented, one-size-fits-all platform to a hyper-personalised experience built around how people actually work. Designed for 4,000+ employees across four global regions.

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02/02

ECOMMERCE AT 35,000

End-to-end ecommerce redesign across web, mobile, IFE, and an iOS crew app. Validated through real in-flight usability testing. Featured in the press on launch day.

TESTIMONIALS

This is our organisation at its finest. Our new employee engagement portal makes things faster and easier for colleagues, shores us up for future enabling tech and we’ve made significant ££ savings and reduced operational complexity.

HEAD OF COLLEAGUE COMMUNICATIONS & EXPERIENCEABRDN

Our crew members and hotel partners find the new HATS design 
user‑friendly and intuitive. They appreciate the prioritisation feature and the reduced risk of crew arriving at a hotel without rooms available.
Overall, the system is looking really good.

TECHNOLOGY MANAGER / EASYJET

I would like to formally recognise Chitrarasu and the team for their professionalism and partnership throughout the discovery and design phases. Your support is very much appreciated.

GLOBAL BUSINESS ANALYTICS LEADER PPG

Your recommendations have greatly enhanced the team from my perspective. We’re all in a strong position because of the great work you’ve been doing, and it’s always a pleasure to work with you regardless of the forum.

SOLUTIONS LEAD / ROYALMAIL

CONTACT ME

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RIGHT ROLES

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