About me
I've led products used by thousands daily. Reached 3M+ viewers, engaged 4,000+ employees on the launch day, and earned 100% client satisfaction across national rollouts.
RECOGNITION
BEST APP AWARD / EASYJET
MICROSOFT PARTNER AWARD NOMINATION / ABRDN
INNOVISTA RUNNER-UP / TCS
SELECTED CASE STUDIES
Experiences intentionally designed for results, driven by research, collaboration, and strong product thinking.
AI-powered employee experience that saved £0.25M
From a fragmented, one-size-fits-all platform to a hyper-personalised experience built around how people actually work. Designed for 4,000+ employees across four global regions.
An AI readiness app, designed for iPad
An iPad app showing how ready an organisation is for AI: who's trained, who uses the tools, and what's blocking progress. Built for everyone steering the AI programme, from leadership to portfolio managers. Designed to Apple's guidelines and prototyped AI-native in code, as a working app, not static screens.
E-commerce at 35,000 feet
End-to-end ecommerce redesign across web, mobile, IFE, and an iOS crew app. Validated through real in-flight usability testing. Featured in the press on launch day.
TESTIMONIALS
This is our organisation at its finest. Our new employee engagement portal makes things faster and easier for colleagues, shores us up for future enabling tech and we’ve made significant ££ savings and reduced operational complexity.
HEAD OF COLLEAGUE COMMUNICATIONS & EXPERIENCE
ABRDN
Available. Lets talk.
If you’d like to talk Job opportunities or projects, drop me a line at citruz.murugan@gmail.com or connect with me on LinkedIn.