I MAKE 
DESIGN MATTER.

Lead Product Designer. AI-native. Based in London.
I have helped teams at LSEG, Virgin Atlantic, Royal Mail and abrdn ship products that people actually use and that move the numbers that count. My recent project saved a UK wealth management firm £0.25M annually.

See my work

KEY CLIENTS

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ABOUT ME

I am Chitrarasu. Citruz for short.

I have led design on products used by thousands of people daily. Products that have reached 3M+ viewers, engaged 4,000+ employees on a single launch day, and earned 100% client satisfaction across national rollouts.

I use AI throughout my design process. It is how I close the gap between what gets designed and what gets built. And move faster without sacrificing craft.

I stay in it from strategy to delivery. I work closely with product, engineering, and business teams. That is where the best work happens.

Good design changes how people feel. Great design changes how businesses perform. I do both.

RECOGNITION

Best App Award / easyJet
Microsoft Partner Award Nomination / abrdn
Innovista Runner-up / TCS

WHAT I DO

PRODUCT DESIGN

I take projects from messy brief to polished, shippable product. End to end.

AI NATIVE DESIGN

I design with and for AI. GenAI assistants, intelligent workflows, and experiences that feel ahead of their time.

EXPERIENCE STRATEGY

I translate business goals and user insight into design decisions that hold up under pressure. I also shape how design works inside an organisation.

USER RESEARCH

I find out what users actually do. Not just what they say they do.

DESIGN SYSTEMS

I build pattern libraries and systems that scale across products, teams, and time.

LEADERSHIP & MENTORSHIP

I lead teams, grow designers, and keep quality high at pace.

CASE STUDIES

Real projects. Real constraints.
Real outcomes.

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01/02

AI-POWERED EMPLOYEE

EXPERIENCE THAT SAVED

£0.25M

From a fragmented, one-size-fits-all platform to a hyper-personalised experience built around how people actually work. Designed for 4,000+ employees across four global regions.

View Casestudy
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02/02

ECOMMERCE AT 35,000


FEET

End-to-end ecommerce redesign across web, mobile, IFE, and an iOS crew app. Validated through real in-flight usability testing. Featured in the press on launch day.

View Casestudy

TESTIMONIALS

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This is our organisation at its finest. Our new employee engagement portal makes things faster and easier for colleagues, shores us up for future enabling tech and we’ve made significant ££ savings and reduced operational complexity.

HEAD OF COLLEAGUE COMMUNICATIONS & EXPERIENCE / ABRDN

Our crew members and hotel partners find the new HATS design 
user‑friendly and intuitive. They appreciate the prioritisation feature and the reduced risk of crew arriving at a hotel without rooms available.
Overall, the system is looking really good.

TECHNOLOGY MANAGER / EASYJET

I would like to formally recognise Chitrarasu and the team for their professionalism and partnership throughout the discovery and design phases. Your support is very much appreciated.

GLOBAL BUSINESS ANALYTICS LEADER / PPG

Your recommendations have greatly enhanced the team from my perspective. We’re all in a strong position because of the great work you’ve been doing, and it’s always a pleasure to work with you regardless of the forum.

SOLUTIONS LEAD / ROYALMAIL

CONTACT ME

OPEN TO

RIGHT ROLES