Chitrarasu (Citruz) | Design Portfolio

About me

I've led products used by thousands daily. Reached 3M+ viewers, engaged 4,000+ employees on the launch day, and earned 100% client satisfaction across national rollouts.

I stay from strategy to delivery. I work closely with product, engineering, and business. I use AI throughout my design process to close the gap between what gets designed and what gets built, And move faster without sacrificing craft. Good design changes how people feel; great design changes how businesses perform. I do both.

RECOGNITION

BEST APP AWARD / EASYJET

MICROSOFT PARTNER AWARD NOMINATION / ABRDN

INNOVISTA RUNNER-UP / TCS

PRODUCT DESIGN ● AI NATIVE DESIGN ● USER RESEARCH ● DESIGN SYSTEMS ● LEADERSHIP ● MENTORSHIP ● PRODUCT DESIGN ● AI NATIVE DESIGN ● USER RESEARCH ● DESIGN SYSTEMS ● LEADERSHIP ● MENTORSHIP ● PRODUCT DESIGN ● AI NATIVE DESIGN ● USER RESEARCH ● DESIGN SYSTEMS ● LEADERSHIP ● MENTORSHIP ●

CASE STUDIES

Experiences intentionally designed for results, driven by research, collaboration, and strong product thinking.

AI-powered employee experience that saved £0.25M

From a fragmented, one-size-fits-all platform to a hyper-personalised experience built around how people actually work. Designed for 4,000+ employees across four global regions.

View Case Study

E-commerce at 35,000 feet

End-to-end ecommerce redesign across web, mobile, IFE, and an iOS crew app. Validated through real in-flight usability testing. Featured in the press on launch day.

View Case Study

TESTIMONIALS

This is our organisation at its finest. Our new employee engagement portal makes things faster and easier for colleagues, shores us up for future enabling tech and we’ve made significant ££ savings and reduced operational complexity.

HEAD OF COLLEAGUE COMMUNICATIONS & EXPERIENCE

ABRDN

Available. Lets talk.

If you’d like to talk Job opportunities or projects, drop me a line at citruz.murugan@gmail.com or connect with me on LinkedIn.

LEAD PRODUCT DESIGNER · AI NATIVE

Design For Impact