DESIGN 

FOR

IMPACT

I have helped organisations ship products that people actually use and move the numbers that count. My recent project saved a UK wealth management firm £0.25M annually.

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About Me

I have led products used by thousands of people daily. Products that have reached 3M+ viewers, engaged 4,000+ employees on a single launch day, and earned 100% client satisfaction across national rollouts.

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CASE STUDIES

Real projects. Real constraints.
Real outcomes.

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01/02

AI-Powered Employee Experience that saved £0.25M

From a fragmented, one-size-fits-all platform to a hyper-personalised experience built around how people actually work. Designed for 4,000+ employees across four global regions.

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02/02

ECOMMERCE AT 35,000

End-to-end ecommerce redesign across web, mobile, IFE, and an iOS crew app. Validated through real in-flight usability testing. Featured in the press on launch day.

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TESTIMONIALS

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This is our organisation at its finest. Our new employee engagement portal makes things faster and easier for colleagues, shores us up for future enabling tech and we’ve made significant ££ savings and reduced operational complexity.

HEAD OF COLLEAGUE COMMUNICATIONS & EXPERIENCE / ABRDN

Our crew members and hotel partners find the new HATS design 
user‑friendly and intuitive. They appreciate the prioritisation feature and the reduced risk of crew arriving at a hotel without rooms available.
Overall, the system is looking really good.

TECHNOLOGY MANAGER / EASYJET

I would like to formally recognise Chitrarasu and the team for their professionalism and partnership throughout the discovery and design phases. Your support is very much appreciated.

GLOBAL BUSINESS ANALYTICS LEADER / PPG

Your recommendations have greatly enhanced the team from my perspective. We’re all in a strong position because of the great work you’ve been doing, and it’s always a pleasure to work with you regardless of the forum.

SOLUTIONS LEAD / ROYALMAIL

CONTACT ME

OPEN TO 
RIGHT ROLES

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