Chitrarasu

Hi there!

Since childhood, I have enjoyed creating things and delighting people with my creations—whether it was drawing caricatures, pencil sketching, or doodling meditative zentangles. My digital design hobby grew into a full-blown career when I volunteered for a side project to build a website for one of my employers— I absolutely loved the process as much as I loved the outcome.

I was even more fascinated when someone actually offered to pay me to do what I considered fun—and told me I could do it every day and call it a job. The joyride continues to this day 😊

In addition to visual aesthetics, through research, I’ve spent countless hours learning how people interact with digital products, uncovering real needs (not just the ones they say out loud). That helped me design thoughtful, impactful experiences for brands around the world. 

My work has created quantifiable outcomes, resulted in new projects, won best app awards, and even earned a Microsoft Partner nomination under the Design Honour category.

Let’s connect—find me on LinkedIn or drop me an email.

SKILLS
Strategy
Design Thinking
Design Strategy
Stakeholder Engagement
Workshop Facilitation
Storytelling (Verbal/Visual)
Consensus Building
Cross Functional Collaboration
Planning & Execution
Process Improvements

Research
Data Driven Research
End User Interviews
Surveys
Focus Group
Contextual Inquiry
Usability Testing
A/B Testing
Metrics Driven Improvements
Atomic Research

SKILLS
Design
UX & UI Design
iOS & Android Apps
Responsive Design
Information Architecture
Interactive Prototyping
Wireframes & Mock-ups
Design System
Accessibility
Design Mentorship

Tools
UX: Figma / Sketch
Research: FigJam / OneNote
AI Assist: Perplexity & Adobe firefly
Workshops: Mentimeter / Miro
Low-fi: Figma/Balsamiq
Programming: HTML & CSS
Others: Photoshop, SharePoint

CLIENTS SERVED
Abrdn
VirginAtlantic
Royal Mail Group
PPG
Bourne Leisure
easyJet
Lufthansa
Croma
Nestle
London Stock Exchange Group
Marriott
Taj Hotels